AVMC brand designBranding strategy & Graphic design

The brand for Medical college & research center

The Trust established the very first medical college in Pondicherry, Aarupadai Veedu Medical College and Hospital in the year 2000. Initially the Institution was affiliated to Pondicherry University subsequently it came under the ambit of Vinayaka Mission's Research Foundation Deemed to be University, in the year 2004. The first batch of 100 students were admitted for 2000-2001 session, recently nineteenth batch of students have joined. At present 549 undergraduates, 99 postgraduate students are pursuing their studies. We have PG courses in 13 disciplines - 9 Clinical, 2 preclinical 1 preclinical and and 1 in Faculty of Allied health sciences. We started Bachelors program in Physiotherapy in November 2017 & second batch of students have joined this year. Centre for Yogic Sciences was also established this year.

  • Services
  • Research
  • Brand design
  • Brand guidelines
  • Imagery
  • Iconography
  • Print design

The idea behind the logo

The identity is anchored by iconic college building, Shield, Olive leafs and medical identity.

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A colour palette based on brand values

The colors are part of the design language. When used correctly they improve communication, re-enforce the brand, and enhance the user experience.

Typography

Bw Surco is a fresh and optimistic humanist sans serif with hand-stroke cues. Its soft, rounded shapes, balanced x-height and the contrast between the romans and the true italics, all build towards a very practical font family with a friendly and spontaneous personality.

It comes in 12 styles supporting all European Latin and Cyrillic languages, with stylistic variations for Bulgarian, Serbian and Macedonian. It features many OpenType features like old style and lining figures, case-sensitive forms or fractions.

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